Melissa Kalan Consulting
Revenue Optimisation Expert | Membership Model Strategist | Association and Business Leader | Author | Founder | Speaker
If you want to serve your customers with purpose - you have to be commercially courageous.
Melissa helps:
1. Associations and membership organisations rethink their value proposition and value ladder to better serve the modern member.
2. Perishable asset industries across tourism, accommodation, restaurants, attractions, stadiums, events, and ticketing agencies.
Her expertise centres on customer and member retention, value creation, user experience and revenue diversification.
Melissa is a recognised expert in revenue and yield management, with a strong focus on value-based pricing, dynamic pricing, revenue diversification, revenue forecasting, commercial cohesiveness, operational efficiency, training and effective customer segmentation.
Melissa also:
1. Develops e-learning courses that deliver impactful continued professional development.
2. Advises on AI search optimisation and provides solutions to aid your visibility.
3. Provides cost effective LMS and/or CRM solutions including tech stack integration, work-flow automation and do-it-yourself team training for peak bodies and member associations.
She has a passion for shaping end-to-end solutions that foster loyalty, connection, and long-term value.
Connect with Melissa.
Testimonials
"Melissa was of immense value to our accommodation group. She quickly identified significant opportunities, and through her clear communication, our team was able to implement changes efficiently and effectively. The gains we achieved were substantial - but more importantly, the improvements we made have delivered lasting returns and helped facilitate the successful expansion of our accommodation group."
- Eoin Loftus GAICD - Board Director, CEO of Majestic Hotels and Chair of South Australian Tourism Industry Commission
"Over the past six years I have had the pleasure of working with Melissa on many occasions - both as a client of hers and as a speaker at her highly regarded conferences. Melissa is one of the key leaders in the growth and understanding of revenue management. For many businesses, revenue management can be extremely complex and challenging. Melissa has the unique ability of translating the complex into the practical. Many tourism businesses have seen strong revenue growth due to the advice and guidance of Melissa. Just as importantly, Melissa is a pleasure to work with."
- Steven Wright, CEO BIG4 Holiday Parks Australia, VTIC Chair, Director
"Melissa Kalan is an inspiring woman and a phenomenal businessperson. Our paths have met many times where Melissa has mentored me with hotel performance. Melissa, with her calm, friendly demeanour, can manage many areas at once and achieve them all in a professional, efficient manner, guaranteeing directors or owners the best performance possible. Melissa walks the talk, delivering excellent service, communication and results to any colleagues or customers she interacts with. She is highly regarded in the industry for both her knowledge, experience, and professionalism."
- Felicity Arthur, General Manager SKYE Suites
“On behalf of the entire board, we extend our sincere gratitude to Melissa for her dedication and leadership during her time with the AHC. Her efforts have laid several strong plans and important groundwork aimed at our future initiatives, for which we are greatly appreciative. We would like to take this opportunity to wish Melissa all the best in her future endeavours.”
- AHC Chair